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Landscaping
SynLawn Chicago

Same Team.
Twice the Sales.

SynLawn Chicago did not hire more people or change how they work. In 2026 they added SalesPartner, and their sales doubled. Leads get a reply right away, the ready ones get booked, and every salesperson walks in knowing the customer.

2xSales in 2026

Hyperlocal client since 2018 · On SalesPartner since January 2026

191
Calls Booked in Q2
60/65
Weekdays With a Call
99%
Calls With a Briefing
55
Booked After Hours
The Proof

Their Real Sales Calendar

April to June 2026. Every 🔥 is a hot lead that SalesPartner qualified and booked for a SynLawn salesperson.

Real SynLawn Chicago sales calendar. Names and details hidden for privacy.

Synthetic turf installation project
The Story

Award-WinningSynthetic Turf Experts

SynLawn Chicago is a premier integrator of artificial grass serving Chicago and the surrounding suburbs. From residential backyards to Tour-Level putting greens for elite golf clubs like Medinah Country Club, they deliver premium installations. The business grew from $250K to $3M in yearly sales. But growth meant more inquiries than they could handle.

Chat Demo

See How Leads Get Answered

Real conversations for synthetic turf and landscaping

AI

SynLawn Chicago

Replies within a minute

JD
Attachment shared by customer
Just now
AI
Thanks for sharing! I can see the wear patterns from your dogs. That's a good-sized yard, looks like roughly 1,500-2,000 sq ft of turf area. Our pet turf is designed exactly for this. It drains quickly, resists odors, and stays green year-round. How many dogs do you have?
0.2s processing
JD
Two golden retrievers. They love to run and play out there.
Just now
AI
Perfect. Our pet turf handles heavy use from larger breeds. It has antimicrobial backing and excellent drainage so cleanup is easy. Are you in the Chicago area? We'd love to come out and give you a free estimate.
0.2s processing
JD
Yes, we are in Oak Park.
Just now
AI
Impact Verified
Oak Park is right in our service area. We've done several projects there. I can have one of our team members come out for a free estimate. We have Thursday afternoon or Friday morning open this week. Which works better for you?
0.2s processing

The Challenge

What they faced before SalesPartner

Seasonal Inquiry Spikes

Spring and summer brought floods of inquiries from homeowners dreaming of perfect lawns. The team was on job sites installing, unable to answer every call and text.

Diverse Project Types

Residential pet turf, commercial putting greens, playground installations. Each inquiry needed different qualification questions. Generic responses did not work.

Premium Golf Clients

Elite golf clubs like Medinah Country Club expect immediate, professional response. Missed calls meant lost contracts worth tens of thousands of dollars.

Photo-Based Quotes

Most leads want to share photos of their yards before discussing options. Manual photo review took hours, slowing down the entire sales process.

How SalesPartner Helps

What changed for SynLawn Chicago

Every Lead Answered Right Away

A text goes out the moment a lead reaches out. Nights, weekends, the busy spring season. People do not like to wait, so nobody waits.

Tire Kickers Handled

Leads who are not ready yet get friendly follow-up on their own schedule. None are forgotten, and none take up the sales team’s time.

Ready Buyers Booked

Leads who are ready go straight onto the calendar for an on-site estimate, with a confirmation and reminders before the visit.

A Briefing Before Every Call

The salesperson gets a written briefing in the calendar event: the property and its value, what the customer wants, and what matters most to them.

Yard Photos Up Front

Leads share photos of the yard before the visit. The team sees the space and its rough size before they arrive.

Knows Their Products

Learns from synlawnchicago.com directly. Understands turf types, pet solutions, putting green specs, and TrueBounce technology. Answers questions accurately.

From Inquiry to Handshake

Answered Right Away

Answered Right Away

Saturday afternoon text about backyard turf. A reply goes out in under a minute, not a voicemail.

Sorted and Followed Up

Sorted and Followed Up

Not ready yet? Follow-up keeps them warm. Ready now? Booked for an on-site estimate.

Briefed, Then the Handshake

Briefed, Then the Handshake

The salesperson arrives knowing the property, the budget, and that the yard is for the dog. The quote turns into a handshake.

From first message to signed deal.

Voice Demo

Answers Calls Like Their Team

Professional phone conversations for landscaping clients

Jennifer Walsh

New Lead
Call Ended
The biggest change is speed. Every lead gets a text right away, and people don't like to wait. The tire kickers get followed up without us, and the ones who are ready show up on our calendar. Before every call my salesperson already knows the property, what they want, and what matters to them, whether it's the dog or the kids. Same team, same size, and our sales doubled this year.
SynLawn Chicago
Darren F.
CEO, SynLawn Chicago
When the season hit, our assistant took care of every client at once and spread them out over time. Every one of them felt looked after, and that is hard to do in the busy months. I also have each client's full history in one place, which helps me lead the conversation. And SalesPartner cleaned up the whole process, so only the interested clients are left in the pipeline.
SynLawn Chicago
David L.
Sales Manager, SynLawn Chicago

The Results

2x
Sales in 2026

Same team, same size. The only change was SalesPartner.

191
Calls Booked in Q2

A call on 60 of 65 weekdays, April to June 2026.

99%
Calls With a Briefing

Property value, needs, and what matters most, in the calendar event before the call.

55
Booked After Hours

Booked on nights and weekends, 23 of them on a Saturday or Sunday.

Sales result reported by SynLawn Chicago. Calendar counts from their sales calendar, April 1 – June 30, 2026.

Common Questions

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