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Latest from the Lab

Data-driven insights on lead response, sales automation, and what actually works in 2026.

Google's AI Is Calling. You Have 90 Seconds.
Tech

Google's AI Is Calling. You Have 90 Seconds.

Google's AI now calls contractors for homeowners. It wants a price and a slot in 90 seconds. Miss it and you're skipped — with no missed-call alert.

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The 5-Minute Lie
Strategy

The 5-Minute Lie

Everyone quotes the 9× speed-to-lead stat. Almost nobody hits it. The ones who claim they do are measuring email delivery receipts.

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The No-Show Economy: $150 Billion in Empty Chairs
Data

The No-Show Economy: $150 Billion in Empty Chairs

The average no-show rate is 23%. One text can cut it in half. Here's the math behind the no-show economy.

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Why 79% of Leads Never Convert
Data

Why 79% of Leads Never Convert

79% of leads never become revenue. Not because lead gen is broken — because what happens after is.

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The SMS Takeover: Texting vs Email
Data

The SMS Takeover: Texting vs Email

31% of customers now prefer texting over email for customer service. The shift finally happened.

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Why 80% of Customers Hate Chatbots
Tech

Why 80% of Customers Hate Chatbots

I've watched chatbots fail for 10 years. Most still can't answer 'Where's my order?' Here's why.

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The After-Hours Revenue Leak
Strategy

The After-Hours Revenue Leak

85% of callers won't leave a voicemail. 78% will call your competitor instead. Here's the math.

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The 47-Hour Problem With Your Leads
Strategy

The 47-Hour Problem With Your Leads

The average business takes 47 hours to respond to a lead. By then, your competitor has closed the deal twice.

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