Latest from the Lab
Data-driven insights on lead response, sales automation, and what actually works in 2026.
Google's AI Is Calling. You Have 90 Seconds.
Google's AI now calls contractors for homeowners. It wants a price and a slot in 90 seconds. Miss it and you're skipped — with no missed-call alert.
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The 5-Minute Lie
Everyone quotes the 9× speed-to-lead stat. Almost nobody hits it. The ones who claim they do are measuring email delivery receipts.
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The No-Show Economy: $150 Billion in Empty Chairs
The average no-show rate is 23%. One text can cut it in half. Here's the math behind the no-show economy.
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Why 79% of Leads Never Convert
79% of leads never become revenue. Not because lead gen is broken — because what happens after is.
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The SMS Takeover: Texting vs Email
31% of customers now prefer texting over email for customer service. The shift finally happened.
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Why 80% of Customers Hate Chatbots
I've watched chatbots fail for 10 years. Most still can't answer 'Where's my order?' Here's why.
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The After-Hours Revenue Leak
85% of callers won't leave a voicemail. 78% will call your competitor instead. Here's the math.
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The 47-Hour Problem With Your Leads
The average business takes 47 hours to respond to a lead. By then, your competitor has closed the deal twice.
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