Every Lead Tracked.
More Roofs Signed.
Empire Renovation has fixed Chicago roofs since 2006. Leads came in on three numbers and got lost between the office and the crews. Now every call and every lead lands in one place and gets a follow-up, and more quotes turn into signed jobs.
On SalesPartner since February 2026
- In Signed Roof Jobs
- $1.4M
- Close Rate, Up From 22%
- 34%
- More Leads Captured
- +61%
- Google Rating, Up From 4.6
- 4.8★
- In Signed Roof Jobs
- $1.4M
- Close Rate, Up From 22%
- 34%
- More Leads Captured
- +61%
- Google Rating, Up From 4.6
- 4.8★
A Great RooferWith a Phone Problem
Empire Renovation has 166 reviews, a 4.6 star rating and an A+ from the BBB. They inspect the roof for free and handle the insurance claim for the homeowner. But calls came in on three different numbers into an old phone system. When the office closed, or the team was on a roof, callers heard a ring and nothing else.
See How Leads Get Answered
Real conversation patterns for roofing and storm damage
Empire Renovation
Replies within a minute
The Challenge
What they faced before SalesPartner
Storm Calls After 4pm
Hail hits Chicago in the evening. Homeowners call the same night, while the damage is fresh. The office closed at 4, so those calls rang out.
Three Numbers, No System
A toll-free line and two local numbers ran on an old phone system. Nobody could see which calls were missed or who called back.
Crews on Roofs
The people who know roofs were on roofs. A call during a tear-off waited hours, and by then the homeowner had called the next roofer.
Storm Chasers Move Fast
After a big storm, out-of-town crews knock on every door. The first roofer to book the inspection usually gets the job.
How SalesPartner Helps
Built for a roofer who works the storm season
One Phone System
All three numbers now ring into SalesPartner. Callers pick sales or service from a short menu, and all office phones ring at once.
No Call Goes Unanswered
Nobody picks up? The caller leaves a voicemail and gets a text back within a minute, so the lead stays with Empire.
Knows Their Services
Learns from empirerenovation.com. Answers questions about roofs, siding, gutters, hail damage and how the insurance claim works.
Books Free Inspections
Checks the address is inside the service area, asks about the damage, and books the free inspection into the calendar.
Photos Before the Visit
Homeowners text photos of the damage. The inspector sees the roof before they drive out.
Phones Added in August
On August 28 the office phones moved onto SalesPartner too. Three numbers and four desk phones, switched in one day.
From Hail Storm to Booked Inspection
The Storm Hits
8pm on a Thursday. Hail on the North Side. A homeowner sees damage and calls the number on the yard sign.
The Call Gets Answered
No ring-out. The caller gets an answer, shares photos, and learns Empire handles the insurance claim.
The Inspection Is Booked
Free inspection booked for the next morning, before the storm chasers knock on the door.
From the first call to a roofer on the roof.
Answers Calls Like Their Team
Phone calls for a roofer in storm season
Linda Kowalski
After HoursThe Full Platform
Everything they use to answer and book storm leads
Phone System
One system for all numbers. Phone menu, office phones and voicemail.
Missed Call Text Back
A missed caller gets a text within a minute, so the lead stays warm.
Conversations
Text conversations that answer questions and qualify the job.
Service Area
Checks the address is in Chicagoland before the inspection is booked.
Scheduling
Free inspections booked into the calendar, with reminders.
Visual Intelligence
Reads photos of roof, siding and gutter damage before the visit.
We used to lose leads between the phone, the truck and a notepad. Now every call and every lead is in one place, and nobody gets forgotten. We close more of the roofs we quote, and our customers notice the difference.
The Results
2,180 leads since February. Calls and web forms that used to go unrecorded now land in one place.
Every quote gets a follow-up, so more of them turn into signed jobs. First call to signed contract dropped from 9 days to 4.
Signed since February, at an average of $14,800 per job. There is time to quote the full roof, not just a patch.
Happy customers get asked for a review after every job. The rating went from 4.6 to 4.8 stars.
Results since February 2026. Office phones added August 28, 2026.
Common Questions
Ready to answer every storm call?
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